Predictive Analytics is a process that converts data into useful predictions about the future – such as which of your customers are most likely to purchase another product from you, or switch to one of your competitors.

The process may be applied to people, businesses or things, or to any other assets that need to be managed.

Our book Predictive Analytics for Marketers discusses the process from start to end.

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For more information about our consulting services in this space, please click here.