Predictive Analytics

Predictive Analytics is a process that converts data into useful predictions about the future – such as
which of your customers are most likely to purchase another product from you, or switch to one of
your competitors.

The process may be applied to people, businesses or things, or to any other assets that need to be

Our book Predictive Analytics for Marketers discusses the process from start to end. For more
information, please click here.

For more information about our consulting services in this space, please click here.