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Data mining, analysis and modelling
Chapter 2.4 of the IDM Marketing Guide


The Power of Detailed Data
How detailed data can drive more powerful targeting models


Analytical Modelling Success
Seven tips for successful analytical modelling projects

Embedding Advanced Analytics
Create software applications containing embedded mathematical and statistical algorithms

Survival Analysis
A method for understanding and predicting the time duration before a key event takes place

Retail Analytics
A collection of analyses driven by EPOS transactions

Geodemographic Segmentation
Using the UK’s 2011 Census to create your own geodemographic discriminator


The 2011 Census: What’s in it for the Research Industry?
MRS CGG Seminar, September 2012


An Introduction to Advanced Analytics and Data Mining
Henry Stewart Marketing Analytics Conference, November 2010

An Introduction to Survival Analysis
Henry Stewart Marketing Analytics Conference, November 2010

Analytical Techniques created for the offline world – can they yield benefits online?
eMetrics Marketing Optimization Summit (London), May 2010


Beyond the Customer: How to Expand the Scope of Advanced Analytics
Teradata Advanced Analytics Workshop, April 2007

Making a Difference: Examples of successful uses of advanced analytics
Teradata Advanced Analytics Users Group, September 2005

Opportunities in Linking Research, Lifestyle and Customer Databases
Equifax New Technology Conference December 1998