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Papers

 

Data mining, analysis and modelling
Chapter 2.4 of the IDM Marketing Guide

 

The Power of Detailed Data
How detailed data can drive more powerful targeting models

 

Analytical Modelling Success
Seven tips for successful analytical modelling projects


Embedding Advanced Analytics
Create software applications containing embedded mathematical and statistical algorithms

 
Survival Analysis
A method for understanding and predicting the time duration before a key event takes place


Retail Analytics
A collection of analyses driven by EPOS transactions


Geodemographic Segmentation
Using the UK’s 2011 Census to create your own geodemographic discriminator

Presentations


The 2011 Census: What’s in it for the Research Industry?
MRS CGG Seminar, September 2012

 

An Introduction to Advanced Analytics and Data Mining
Henry Stewart Marketing Analytics Conference, November 2010


An Introduction to Survival Analysis
Henry Stewart Marketing Analytics Conference, November 2010


Analytical Techniques created for the offline world – can they yield benefits online?
eMetrics Marketing Optimization Summit (London), May 2010

 

Beyond the Customer: How to Expand the Scope of Advanced Analytics
Teradata Advanced Analytics Workshop, April 2007


Making a Difference: Examples of successful uses of advanced analytics
Teradata Advanced Analytics Users Group, September 2005


Opportunities in Linking Research, Lifestyle and Customer Databases
Equifax New Technology Conference December 1998