Publications


• Geodemographics for Marketers: Using location analysis for research and marketing, Kogan Page, 2016

• Birds of a feather still flock together: The continuing relevance of geodemographics, Applied Marketing Analytics, Winter 2015-16

• All models are wrong but some are useful: the use of Predictive Analytics in Direct Marketing, Quality Technology and Quantitative Management, 2015

• Intelligent markdown pricing, Journal of Direct, Data and Digital Marketing Practice, 2012

• Advanced Analytics special issue of the Journal of Direct, Data and Digital Marketing Practice, October-December 2011 (guest editor)

• Beyond the 2011 Census in the United Kingdom: with an international perspective, International Journal of Market Research, 2011

• An introduction to data mining and other techniques for advanced analytics, Journal of Direct, Data and Digital Marketing Practice, 2010

• Data mining, analysis and modelling - chapter in IDM Marketing Guide, 2006

• Starting to analyse the Census – chapter in Guide to the 2001 Census, 2004

• Developments in outputs from the 2001 Census, International Journal of Market Research, 2003 (MRS Silver Medal and Emerald Citation of Excellence)

• An approach to fusing market research with database marketing, Journal of the Market Research Society, 1997 (MRS commendation)

• Applications of census microdata to research and marketing, Journal of the Market Research Society, 1995 (MRS Innovation in Research award)

• An introductory guide to the 1991 Census (editor), 1993

• Geodemographics – chapter in Handbook of Market Research Techniques, 1990