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Publications

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Selected Publications

 

• Applications of survival analysis to customer management, Applied Marketing Analytics, 2018

• Predictive Analytics for Marketers: Using data mining for business advantage, Kogan Page, 2018 

• Geodemographics for Marketers: Using location analysis for research and marketing, Kogan Page, 2016

• Birds of a feather still flock together: The continuing relevance of geodemographics, Applied Marketing Analytics, Winter 2015-16

• All models are wrong but some are useful: the use of Predictive Analytics in Direct Marketing, Quality Technology and Quantitative Management, 2015

• Census-taking in the United Kingdom: 2011 and beyond, Journal of Direct, Data and Digital Marketing Practice, 2013 

• Intelligent markdown pricing, Journal of Direct, Data and Digital Marketing Practice, 2012

• Advanced Analytics special issue of the Journal of Direct, Data and Digital Marketing Practice, October-December 2011 (guest editor)

• Beyond the 2011 Census in the United Kingdom: with an international perspective, International Journal of Market Research, 2011

• An introduction to data mining and other techniques for advanced analytics, Journal of Direct, Data and Digital Marketing Practice, 2010

• Developments in outputs from the 2001 Census, International Journal of Market Research, 2003 (MRS Silver Medal and Emerald Citation of Excellence)

• An approach to fusing market research with database marketing, Journal of the Market Research Society, 1997 (MRS commendation)

• Applications of census microdata to research and marketing, Journal of the Market Research Society, 1995 (MRS Innovation in Research award)

 

Contact Us


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