Example Projects - Communications


 

Micro-Segmentation

Creating sub-segments within the broad market segments used for B2B customer management, and attributing to customers in the data warehouse

Using research to paint a picture of each micro-segment

Customer Survival Time Models

Survival models for pre-paid and post-paid customers, in order to support customer management processes

Event Detection

Monitoring changes in daily usage behaviour, in order to detect customers who are about to churn

Data Quality Dashboard

Creating a data quality application to monitor volumes of calls and other types of transactions being loaded into the data warehouse, and identifying significant changes in performance

Churn and Future Value Models

Models to identify customers who are likely to churn in a future time frame

May be combined with models to predict future customer value, in order to select those who are worth retaining