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Example Projects - Retail
Lost Sales Analysis
Monitors product sales, in order to infer periods of non-availability and compute lost sales – for fmcg products sold by supermarket retailers
Behavioural Segmentation
Segmentation using basket data - applicable to any retailer
Employs EPOS information to create segments describing different types of shopping missions
Markdown Pricing
Setting markdown prices for fresh food products being reduced to clear, on their sell-by dates – applicable to fresh food retailers
Product Affinity Analysis
Identifies products that tend to be purchased together, e.g. “beer & nappies”
May be extended to identify substitute product sets and also sequences of products purchased
Price Optimisation
Determines optimal product pricing, based on price elasticity for each product together with cross-product effects
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