Example Projects - Retail


Lost Sales Analysis

Monitors product sales, in order to infer periods of non-availability and compute lost sales – for fmcg products sold by supermarket retailers

Behavioural Segmentation

Segmentation using basket data - applicable to any retailer

Employs EPOS information to create segments describing different types of shopping missions

Markdown Pricing

Setting markdown prices for fresh food products being reduced to clear, on their sell-by dates – applicable to fresh food retailers

Product Affinity Analysis

Identifies products that tend to be purchased together, e.g. “beer & nappies”

May be extended to identify substitute product sets and also sequences of products purchased

Price Optimisation

Determines optimal product pricing, based on price elasticity for each product together with cross-product effects

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