Example Projects - Financial Services
Customer Survival Time Modelling
Predictive model of ‘time to attrition’ for each customer – applicable to most financial products
Customer Segmentation
Development of strategic customer segmentation systems, based on either behavioural or survey data
Attribution of survey segments onto the customer database
Product Cross-Sell, Up-sell and Attrition Models
Models that predict each customer's propensity to purchase further products, use new channels or stop using your services
Advanced Experimental Design Techniques
Design of multi-factor experiments for gaining maximum information from each direct marketing campaign
