Example Projects - Financial Services


Customer Survival Time Modelling

Predictive model of ‘time to attrition’ for each customer – applicable to most financial products

Customer Segmentation

Development of strategic customer segmentation systems, based on either behavioural or survey data

Attribution of survey segments onto the customer database

Product Cross-Sell, Up-sell and Attrition Models

Models that predict each customer's propensity to purchase further products, use new channels or stop using your services

Advanced Experimental Design Techniques

Design of multi-factor experiments for gaining maximum information from each direct marketing campaign

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