Predictive Analytics for Marketers was written to explain the analytics process, summarise our experience and tips for achieving success.

The book was written with new users in mind, who may not be trained in statistics. And it will also be relevant and useful for experienced practitioners and managers.

Some reviews from industry experts:

• A comprehensive, engaging and accessible introduction to the increasingly important field of predictive analytics & marketing, from one of the leading practitioners. Each chapter underlines the fundamental aspects to keep in mind - user needs, experimental set-up, validating results - across a huge range of scenarios and data sources. Packed with real world case studies, Leventhal takes each of the main application areas in turn and focuses on how to generate value from data for your organisation. Tom Smith, Managing Director, Office for National Statistics (ONS) Data Science Campus. 

• This volume provides a comprehensive overview of a cutting-edge technology which can transform a merely good company into an outstandingly successful one. Leventhal has masterfully presented a complex subject in a highly accessible way, liberally illustrating the material with real-life examples from his own experience. Professor David J. Hand, Emeritus Professor of Mathematics, Imperial College London and Chief Scientific Advisor, Winton Group

 Please click here for more information about the book.

The book is available from Kogan Page, the publisher – click here – and also from all major print and e-book retailers. Quote code NMKPAM20 when ordering direct from Kogan Page, in order to obtain a special 20% discount.