Predictive Analytics For Marketers



Predictive Analytics for Marketers was written to explain the analytics process, summarise our experience and tips for achieving success.

The book was written with new users in mind, who may not be trained in statistics. And it will also be relevant and useful for experienced practitioners and managers.

 Click here to obtain more information about the book, including the contents list and a sample chapter.

The book is available from Kogan Page, the publisher – click here – and also from all major print and e-book retailers. Quote code NMKPAM20 when ordering from the publisher, in order to obtain a special 20% discount.


Book launch webinar: 11am GMT on 1st March 2018
Click here for more details.