Geodemographics for Marketers

Geodemographics for Marketers 

Geodemographics for Marketers was published by Kogan Page at the start of 2016. The book was written to provide marketing professionals and students with the know-how to leverage geodemographics techniques, and demonstrates their many applications and benefits.

Some reviews from industry experts:

"This excellent and eminently understandable book positions geodemographics as a partner to other big data streams and market segmentation techniques.  It clearly and helpfully provides marketers with the information they need on this key science, and should be required reading." 

Jane Frost CBE, Chief Executive Officer, Market Research Society

"Barry Leventhal has provided a timely and very readable survey of geodemographics as a marketing and commercial analysis tool, and how usage has developed over 40 years and continues to evolve in the era of big data.  The value of geodemographics is clearly presented, including through contributions from a dozen leading experts steeped in relevant applications in business or public policy."

Paul Allin, Visiting Professor in Statistics, Imperial College London

 

Click here to obtain more information about the book, including the contents list and a sample chapter.

Click here for online resources that support the book.  These include a series of exercises that give readers the opportunity to build their own geodemographic segmentation.