Geodemographics for Marketers

Geodemographics for Marketers 

Geodemographics for Marketers was published by Kogan Page at the start of 2016. The book has been written to provide marketing professionals and students with the know-how to leverage geodemographics techniques, and demonstrates their many applications and benefits.  The author is Barry Leventhal, and the book includes articles and case studies contributed by a wide range of experts.  

Click here to obtain more information about the book, including the contents list and a sample chapter.

Click here for online resources that support the book.  These include a series of exercises that give readers the opportunity to build their own geodemographic segmentation.