Geodemographics for Marketers - Additional Resources
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Latest version of Table 4.2: Current geodemographic classifications in the UK (as at 16th July 2015)
Hands-on practical task: Building your own geodemographic system
by Dr Luke Burns
| Phase | Title | Output from Phase | |||
| All phases |
Hands-on practical task: Building your own geodemographic system |
Geodemographic Online Excercise Data Files.zip | (2,877KB) | ||
| Introduction | Introduction to practical exercise | ||||
| Practical Session 1 | Downloading 2011 census and boundary data | LeedsData.xlsx | (666KB) | Boundary Data.zip | (5,780KB) |
| Practical Session 2 | Pre-processing downloaded census data | LeedsDataNorm.xlsx | (821KB) | ||
| Practical Session 3 | Use of K-means for building a classification using SPSS | OAClusterSPSS.xlsx | (45KB) | ||
| Practical Session 4 | Use of K-means for building a classification using PSPP | (42KB)(47KB) | |||
| Practical Session 5 | Mapping clusters using QGIS and understanding composition | Leeds_Eval.xlsx | (1,349KB) | ||
| Feedback | Feedback from practical | ||||
