Geodemographics for Marketers - Additional Resources

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Latest version of Table 4.2: Current geodemographic classifications in the UK (as at 16th July 2015)

Hands-on practical task: Building your own geodemographic system
by Dr Luke Burns


Phase Title Output from Phase
All phases Hands-on practical task: Building your own
geodemographic system
Geodemographic Online
Excercise Data Files.zip
(2,877KB)    
Introduction Introduction to practical exercise        
Practical Session 1 Downloading 2011 census and boundary data LeedsData.xlsx (666KB) Boundary Data.zip (5,780KB)
Practical Session 2 Pre-processing downloaded census data LeedsDataNorm.xlsx (821KB)    
Practical Session 3 Use of K-means for building a classification using SPSS OAClusterSPSS.xlsx (45KB)    
Practical Session 4 Use of K-means for building a classification using PSPP PSPPCluster.csv OAClusterPSPP.xlsx (42KB)(47KB)    
Practical Session 5 Mapping clusters using QGIS and understanding composition Leeds_Eval.xlsx (1,349KB)    
Feedback Feedback from practical