Industry News

Here you will find a compilation of news feeds from the worlds of marketing, data and analytics.
If there are any other feeds that you would like to be included please let us know!

Research Live News Feed

Research Live

Research Live latest news

Marketing Week News Feed

Marketing Week

  • Data can help drive the creative process but many in marketing are overestimating its contribution, according to Diesel's chief marketing officer Dario Gargiulo. The post ‘Marketers are at risk of being driven by data’ – Diesel CMO appeared first on Marketing Week.

  • From Unilever's Keith Weed calling out influencer marketing and other key moments from Cannes to the results of 20 years worth of salary survey data, we round up all the marketing news you need to know from the past week. The post Unilever, Apple, Cannes Lions: 5 things that mattered this week and why appeared first on Marketing Week.

  • Cannes Lions 2018: Marketers turned out in force to advertising's biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed. The post Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions appeared first on Marketing Week.

Geodemographics KB News Feed

Geodemographics Knowledge Base

The Geodemographics Knowledge Base is a comprehensive directory of hand-selected websites for people interested in the application of geodemographics and geo-spatial analysis. It is maintained by the MRS Census and Geodemographics Group. This feed gives information on new sites added to the directory, forthcoming events and other information of relevance.
  • Origins is a segmentation system which classifies consumers according to the part of the world from which their forebears are most likely to have originated.

  • Census statistics help paint a picture of the nation and how we live. They provide a detailed snapshot of the population and its characteristics, and underpin funding allocation to provide public services. The population of England & Wales on Census Day, 27 March 2011, was 56,075,912.

  • Sir Michael Barber has published his report into how central government can ensure it is delivering maximum value for every pound spent on our hospitals, schools and other essential services.