Industry News

Here you will find a compilation of news feeds from the worlds of marketing, data and analytics.
If there are any other feeds that you would like to be included please let us know!

Direct, Data and Digital Marketing News Feed

Research Live News Feed

Research Live

Research Live latest news

Marketing Magazine News Feed

Marketing Week News Feed

Marketing Week

  • The GDPR deadline may be drawing closer, but Shell's Rob French says marketers shouldn't view 25 May 2018 as the finish line as it will be an ongoing challenge to shape messaging and improve understanding. The post Shell on overcoming the B2B challenges of GDPR appeared first on Marketing Week.

  • Speaking exclusively to Marketing Week, NYT CEO Mark Thompson talks battling fake news, thinking subscriber-first and the strategy shift from ad sales to offering marketing solutions. The post The New York Times CEO on not being defined by Donald Trump appeared first on Marketing Week.

  • Plus French retailer Monoprix launches a ‘reversible’ campaign to support breast cancer survivors and Yoox trials 15-second ‘now or never’ YouTube deals. The post International round-up: Amazon starts Australian trial, Burger King tells customers to visit McDonald’s appeared first on Marketing Week.

Database Marketing News Feed

Geodemographics KB News Feed

Geodemographics Knowledge Base

The Geodemographics Knowledge Base is a comprehensive directory of hand-selected websites for people interested in the application of geodemographics and geo-spatial analysis. It is maintained by the MRS Census and Geodemographics Group. This feed gives information on new sites added to the directory, forthcoming events and other information of relevance.
  • EFAMRO and ESOMAR created a report to  provide a framework to researchers:Understand the basic principles of the new GDPR framework focusing on the data processing and collection principles; determine the appropriate legal grounds to collect, process or further process personal data for all types of research, the conditions that need to be followed and the associated data subject rights; and assess the implications of the different legal grounds for statistical and/or scientific research.

  • This is a synopsis of a major report by Ptolemus, a strategy consulting firm focused on telematics and geolocation. It includes details of how mobile-based Usage Based Insurance (UBI), such as that provided by smartphone apps, as well as On Board Diagnostic (OBD) ‘dongles’, is becoming the default proposition in UBI.

  • This 2017 Guardian article by Ben Tarnoff explains how personal data is to the tech world what oil is to the fossil fuel industry and that’s why companies like Amazon and Facebook plan to dig deeper than we ever imagined. He speculates that one of the reasons for Amazon’s recent acquisition of bricks and mortar retailer Whole Foods is to extend the powerful analytics of its online world into the analytics of offline retailing by using electronic tracking and surveillance in the bricks and mortar stores.