Industry News

Here you will find a compilation of news feeds from the worlds of marketing, data and analytics.
If there are any other feeds that you would like to be included please let us know!

Research Live News Feed

Research Live

Research Live latest news

Marketing Week News Feed

Marketing Week

  • Contrary to common belief, consumers are more likely to take action if the incentive is of uncertain value, offering a way to make loyalty schemes both cheaper and more effective. The post Richard Shotton: Uncertain rewards are the answer to enhancing loyalty schemes appeared first on Marketing Week.

  • We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. The post 5 killer stats to start your week appeared first on Marketing Week.

  • Oxfam tells its supporters ‘we are so sorry’ and declares ‘we are listening’ as it pledges to win back the public’s trust. The post Oxfam sets out to limit brand damage from Haiti scandal appeared first on Marketing Week.

Geodemographics KB News Feed

Geodemographics Knowledge Base

The Geodemographics Knowledge Base is a comprehensive directory of hand-selected websites for people interested in the application of geodemographics and geo-spatial analysis. It is maintained by the MRS Census and Geodemographics Group. This feed gives information on new sites added to the directory, forthcoming events and other information of relevance.
  • The Government Digital Service has created a blog to follow digital, data and technology people and skills activity across London. Digital People showcases ‘what good looks like’ when it comes to working in digital, data and technology in government.

  • EFAMRO and ESOMAR created a report to  provide a framework to researchers:Understand the basic principles of the new GDPR framework focusing on the data processing and collection principles; determine the appropriate legal grounds to collect, process or further process personal data for all types of research, the conditions that need to be followed and the associated data subject rights; and assess the implications of the different legal grounds for statistical and/or scientific research.

  • This 2017 Guardian article by Ben Tarnoff explains how personal data is to the tech world what oil is to the fossil fuel industry and that’s why companies like Amazon and Facebook plan to dig deeper than we ever imagined. He speculates that one of the reasons for Amazon’s recent acquisition of bricks and mortar retailer Whole Foods is to extend the powerful analytics of its online world into the analytics of offline retailing by using electronic tracking and surveillance in the bricks and mortar stores.